The Siegel Fellowship

The Siegel Fellowship in Strategic and Non-Profit Communication

The Siegel Fellowship is an academic program designed to teach best practices in public and strategic communications. This five-semester program focuses on communication competencies such as effective writing and creative message analysis and design, which are essential for working in sectors that use public relations, marketing, advertising, persuasion, and mass campaigns. The program immerses fellows in the world of strategic thinking and teaches them how to improve communication within and between organizations and their audiences.

Program Structure

The program admits ten fellows per year. Siegel Fellows will take five 3-credit courses beginning in the spring semester of their sophomore year. These 3-credit courses scaffold strategic thinking from theory and analysis through to design and implementation. In the final year of the program, Siegel Fellows take the Non-Profit and Strategic Communication Internship course wherein they work in the communications division of an organization. They will collaborate with professionals on a public communication issue or campaign. All seniors will present their research and/or creative work at the Siegel Symposium in the spring semester in which they graduate.

Siegel Fellows will also participate in a workshop series each semester. The Fellows Workshop Series is comprised of short courses in specialized areas of communications. Fellows will learn in-depth strategic communication techniques by studying the portfolios of experts in the field. Each mini course is a three hour enhanced workshop that presents a case study of a communication challenge. Case studies will explore a cross-section of public communication issues such as advertising, persuasion, corporate identity, image repair, crisis communication, and public relations advocacy.

Benefits to Fellows

Siegel Fellows receive a $3000 scholarship, an iPad, priority registration each semester, and access to the Fellows Advisor. The Siegel Fellowship Office is applying for certification status with the New York State Department of Education. When granted, students will receive special notation upon completion of the program, in addition to an official certificate.


Students must meet ALL eligibility requirements to be considered.

To be considered for this fellowship opportunity students must have:

  • An interest in communication and/or non-profit work.
  • Sophomore standing in the semester they apply (credit range 30-44.9).
  • Full or part-time status.
  • 3.3 GPA or higher.

Application Deadline

The deadline is October 15th 2014. Students who are accepted into the program will be informed by email on November 2nd, 2014.

Application Requirements

  • Completed application form.
  • Two letters of recommendation: at least one must be from a John Jay faculty member. (Transfer students need at least one letter from a faculty member at their previous institution).
  • Writing Samples: See the online application for specific essay prompts.
  • Resume (include honors, awards, and other recognitions).
  • Two page biographical essay, including an explanation of your interest in this particular program. (Approximately 500 words).
  • Applicants will be interviewed by a Siegel Fellows faculty member.

Interested Sophomores must apply online through the portal of the John Jay Center for Career and Professional Development. Click here to log in and apply.

If you have any questions or concerns, please email, or call (212) 484-1122.