The Siegel Fellowship

The Siegel Fellowship

The Siegel Fellowship in Strategic and Non-Profit Communication

The Siegel Fellowship is an academic program designed to teach best practices in public and strategic communications. This five-semester program focuses on communication competencies such as effective writing and creative message analysis and design, which are essential for working in sectors that use public relations, marketing, advertising, persuasion, and mass campaigns. The program immerses fellows in the world of strategic thinking and teaches them how to improve communication within and between organizations and their audiences.

Program Structure

The program admits ten fellows per year. Siegel Fellows will take two 3-credit courses beginning in the spring semester of their sophomore year. These 3-credit courses scaffold strategic thinking from theory and analysis through to design and implementation. In the final semester of the program, Siegel Fellows take the Strategic Communication Internship wherein they work in the communications division of an organization. They will collaborate with professionals on a public communication issue or campaign.

Siegel Fellows will also participate in a workshop series each semester. The Fellows Workshop Series is comprised of short seminars in specialized areas of communications. Fellows will learn in-depth strategic communication techniques by studying the portfolios of experts in the field. Each mini course is a one hour enhanced workshop that presents a case study of a communication challenge. Case studies will explore a cross-section of public communication issues such as advertising, persuasion, corporate identity, image repair, crisis communication, and public relations advocacy.





Advanced Public Communication
This course focuses on clarity and simplicity in written communication. Students learn the writing workshop format, where they will read and critique each other’s original work. The course will begin with a discussion of the structural building blocks of plain English, supplemented with a close reading of published examples of this form of writing in public communications contexts. From here, students will begin to write and revise texts for various purposes and audiences. Their writing will be workshopped in class. After receiving constructive, hands-on criticism, students will revise their work into fuller, more complete and polished pieces. At the end of the course students will create a portfolio of their revised work.



Strategic Communication Principles

This course advances students’ understanding of fundamental theories, concepts, and applications of strategic communication. It provides an overview of practices in communication analysis and design, as well as organizational communications. The course teaches students how to create integrative messages that affect various audiences. Students also study contemporary communication challenges by exploring case studies, conducting analyses, and researching solutions. Professionals who work in the field of strategic and non-profit communication will teach this course.


Strategic and Non-profit Communication Internship

This course reinforces the connection between coursework and real world application by providing Fellows with an opportunity to intern in the media/communication division of an organization or non-profit engaged in a public interest issue. Though not required, all Siegel Fellows are encouraged to connect their internship to their discipline’s capstone requirement to the extent possible.

Benefits to Fellows

Siegel Fellows receive a $1000 scholarship in the spring and fall, and a $500 stipend to offset the cost of travel during their internship; priority registration each semester, and access to the Fellows Advisor.


Students must meet ALL eligibility requirements to be considered.

To be considered for this fellowship opportunity students must have:

  • An interest in communication and/or non-profit work.
  • Sophomore standing in the semester they apply (credit range 30-44.9).
  • Full or part-time status.
  • 3.3 GPA or higher.


Application Deadline


Application Requirements
  • Completed application form.
  • Two letters of recommendation: at least one must be from a John Jay faculty member. (Transfer students need at least one letter from a faculty member at their previous institution).
  • Writing Samples: See the online application for specific essay prompts.
  • Resume (include honors, awards, and other recognitions).
  • Two page biographical essay, including an explanation of your interest in this particular program. (Approximately 500 words).
  • Applicants will be interviewed by a Siegel Fellows faculty member.

If you have any questions please call (212) 484-1122.